Welcome to Spire 2.0: What's In Store and Our March Power Word
"I honestly don't know what to do."
How many times have we said that? Conversely, how many times have we pretended to know what we were doing when, inside, we were bubbling with uncertainty? And then there are the moments when we have no idea just how little we know. That's where my story began.
I was 17 years old when I wrote my sister Sophie a field guide to finding joy and fulfillment in high school. A well-designed pamphlet, I thought, would be an endearing gift from a big sister to her freshman sis. But I kept writing. Before long, that pamphlet was a book with page numbers in the triple digits.
That's kind of how I've always operated. I've never been one for the diving board. I wade through the shallow end. Though I never stay in the ankle-deep waters for long. I get excited and quickly, I find myself in the deep end with no plans of getting out any time soon.
I unexpectedly fell in love with writing that book for Sophie. What was once a three-month Christmas gift in the making became a six-year journey into something I never anticipated: Spire & Co.
The day I published our first magazine, I was sitting at my kitchen counter with my school-issued computer. My mom was standing next to me and I clicked the button. And to say I had no idea what was ahead would be a major understatement. I couldn't have been less aware as I waded through the shallow end. I just uploaded our 20-page mini-magazine to our very basic website, posted about it on Facebook, and watched the views roll in. Without an understanding of industry metrics, every visit count felt magical.
The funny thing is, it took off pretty quickly for not having any idea what it meant to market a product. We just created what we felt needed to be created. We posted on social media about what we wanted to talk about. There wasn't a strategy. There weren't any projections. We were quite literally stunned anytime something cool happened.
I never had to say, "I don't know what to do." I mean, it was a given. I was a high school-then-college student who would work on a website when I wasn't in class.
In the years that followed, there were times I felt like I was getting the swing of things. We started making money and so we created a business plan. We started getting press coverage so we created a brand strategy. Basically, if something started happening, we figured out how we needed to tackle it. It was these chapters that we were somewhere between pretending to know what we were doing and making educated, strategic business choices.
Then there's been times when I truly felt like I had no idea what I was doing.
The world has changed in a big way since the days typing at the kitchen counter and I'm not just talking about the digital space. I couldn't help but question where Spire & Co fit into all of that. The truth was, I had no clue what to do.
I was sitting on the beach in my hometown on the Jersey Shore, my utmost happy place, and my friend and I were talking about Spire. I reflected on how much has evolved since we came to be in 2012 and admitted that where we were at that present moment felt confusing and very distant from what Spire has always felt like to me. And she asked me a question that had genuinely never crossed my mind.
"What's the worst thing that could happen if you just pause, take a break, and think about what it is you want to do?"
I ran through every possible scenario and soon after, I dove off the diving board and hit the pause button. In six years, we had never been officially "off the air." As suggested, I used the hiatus to determine what I wanted to create, rather than chasing this blurry idea of what I thought was expected of Spire and, as an extension of that, what was expected of me. What came out of that is Spire 2.0. I have to say, when I look at this platform today, it feels like I'm home. And that excites me more than I could ever express on a keyboard.
What I learned through this process is that you don't have to know what to do all the time. You just have to make choices that are the truest expression of yourself. In doing so, you'll always win.
And that's how we chose our Power Word.
exhilarate: verb. make (someone) feel very happy, animated, or elated
We all go through seasons of knowing and seasons of supreme uncertainty. There are times we know exactly who we are and others when the concept of self is painfully difficult to define. But couldn't both be filled with exhilaration?
No matter where you are on the spectrum of awareness these days, we're going to challenge you to find joy in the opportunity that is the present. Because this whole self-discovery and self-actualization thing is a process of "I don't know" and "Ohhhh, so that's it." But if you ask me, an "I don't know" is just an exciting quest of soul-searching with a really bad haircut. Let's look beyond that, shall we?
All month long we'll be sending all the positive, energizing vibes your way in hopes that we can all add a little exhilaration to our lives. We'll talk about how to transform the hard stuff, like constructive criticism and exhaustion, into exhilarating experiences of self-love and improvement. We'll explore how to uplift our own lifestyles, whether that means reviving our living spaces, getting on a vitamin regimen, or updating our wardrobe so we can power walk with comfort and confidence. Plus, it's Women's History Month, so you know we'll be celebrating remarkable women and sharing their inspiring stories.
What's most exhilarating right now: Spire 2.0
If there's one thing we hope you're exhilarated about these days, it's Spire 2.0. With months in the making, this new digital home is rich with intention and carefully curated inspiration. Here's what you can expect:
Same uplifting content, even better quality
Every morning, Monday through Friday, at 6:00 a.m, you'll find a brand new article on our homepage. We'll still be writing inspiring lifestyle pieces, but these past few months we've worked to further strengthen our quality so you can get the most value out of your reading experience.
A bookstore curated with you in mind
We are proud to introduce you to Spire Stacks, a curated bookstore featuring books written by and about remarkable women. To start, we have over 60 books, ranging from business to legendary fiction to self-help, all of which we've intentionally selected for your reading experience. We've read every book on that list and trust us, if we didn't find it inspiring, it didn't make the cut. Check out Spire Stacks here.
The Energy Email got reenergized
Our longstanding weekly newsletter, the Energy Email, got an update and she's looking like Princess Mia post-makeover. Now, the newsletter will feature original content, exclusive to the Energy Email, including a weekly pep talk, our Renewal Reading column, killer recommendations of products, tools, and resources we are loving, and more motivating goodies that your Monday morning is craving. Subscribe here.
A new online sanctuary
Welcome to the new SpireAndCo.com! This site is filled with features meant to make your user experience easier and we'll be adding in more bells and whistles in the weeks ahead. We want this site to feel like a true online sanctuary, where the second you log on, you're able to exhale. Any and all feedback is welcomed and appreciated!
One big 🎙 surprise
Meet Spire Sessions. She's going to be joining our girl gang in the next few weeks. This will be the ultimate resource for creating the life you want.
So that's what's in store.
To everyone who has ever been a part of our story in any capacity, thank you. We are all deeply grateful that you have trusted us, cheered us on, and believed in the mission behind it all. We look forward to serving you and your soul in even more meaningful ways in this new era of Spire & Co.
What are you most excited about for spire 2.0? Tell me in the comments below!